In this session, we look at the role of strategic communication in bridging the gap between government and their disconnected constituents. We will discuss how to compete with social media for attention and will examine some high-profile ‘spin” disasters. We’ll share advice and techniques public servants can do to get the messaging right and achieve cut-through with their audiences. This in turn, will drive credibility and trust in government.
Presenters
Elizabeth Langdon
Expert Advisor, Proximity
National Lead – Health and Aged Care
David Cross
Senior Advisor, Proximity
